Client: Amramp, a leading wheelchair ramp manufacturer
Challenge: CEO: “Brian, we want to grow our revenue by 30% this year. How much more do we have to spend on ads to do this?”
My answer: None
Strategy:
- Speak to the target audience. For people that do buy, why did they buy? For people that didn’t, why did they not? For people that bought once and then never again, why did they not come back?
- Making better creatives. Knowing their pain points and behaviours means you can create content to press on those, deliver them in the formats they prefer, stop more scrolls, and get more clicks to your site.
- Improving your landing page experience. Make them absolutely certain they’ve landed in the right place by matching your web copy to your ads messaging.
- Make sure it looks good, loads fast, answers any purchase blockers they could have, shows off social proof from other happy customers, and lets them pay quickly and with whatever method they prefer.
Results:
- Increased Engagement: the company website experienced a increase in engagement compared to text-based content.
- Higher Conversion Rates: Prospective customers who viewed product demo videos were more likely to make a purchase.
- Improved SEO: Video content boosted Amramp’s online visibility, leading to higher search engine rankings and increased website traffic.
- Brand Authority: Educational videos established Amramp as an authority in accessibility solutions, attracting customers seeking expert advice.
- Expanded Reach: Word-of-mouth led to an expanded customer base and partnerships with disability advocacy organizations.