My strongest advantage is connecting creative work to business results. The examples below show how I’ve led marketing teams, generated demand, and improved the path from customer interest to action. Explore the case studies to see the business challenge, the decisions I made, and the results—along with how that experience could apply to your organization.
| Business problem | Primary skill | Case study |
|---|---|---|
| Turning inquiries into booked appointments | Lead conversion | Related lead system |
| Making a frictionless funnel more relevant | Conversion optimization | Read case study |
| Reducing paid search waste | Paid media | Read case study |
| Getting a blocked Reddit campaign launched | New channel development | Read case study |
| Growing customers with a webinar | Audience segmentation | Read case study |
| Improving discovery and viewing on YouTube | YouTube strategy | Read case study |
| Building internal video production capacity | Creative operations | Related AI video work |
| Clarifying team roles and delivery accountability | People leadership | Read case study |
| Connecting stories to franchise demand | Integrated marketing | Read case study |
| Helping franchisees reach targeted buyers | Franchise enablement | Read case study |
| Using demonstrations to support purchases | Performance creative | Read case study |
| Launching an ecommerce sales channel | Digital channel development | Read case study |
| Giving B2B products a customer story | B2B marketing | Read case study |
| Making detailed information easier to understand | Healthcare communication | Read case study |