I lead teams, campaigns, and conversion systems across paid media, CRM, automation, video, and analytics—helping service and multi-location businesses generate more qualified leads, reduce acquisition costs, and grow revenue.
I lead teams, campaigns, and conversion systems across paid media, CRM, automation, video, and analytics—helping service and multi-location businesses generate more qualified leads, reduce acquisition costs, and grow revenue.
Growth Doesn’t Stop at Lead Generation
I connect strategy, creative execution, and growth operations across the customer journey—from generating demand to improving CRM workflows, follow-up, conversion measurement, and revenue visibility.
I lead teams and agency partners while remaining hands-on with paid media, video, content, AI automation, and analytics. Across home services, financial counseling, healthcare, B2B, nonprofits, and franchise networks, I identify where growth is leaking, build practical systems to address it, and help teams execute with greater speed, clarity, and accountability.
Google ads certified — full suite
Certified across all seven Google Ads disciplines, including Google Video Ads — a credential held by a small percentage of working digital marketers. This means every YouTube campaign I build is grounded in platform-certified strategy, not guesswork. From search intent to video creative to app install campaigns, I understand how the full Google ecosystem works together to drive measurable business outcomes.
Speaker and AI marketing trainer
Frequent expert panelist and guest speaker at industry events, universities, organizations, and podcasts across Boston, including Startup Boston, Suffolk University, Hult International Business School, and AMA Boston. Focused on how AI transforms marketing from manual execution into scalable, revenue-generating systems.